14 Tips for Making Your Nonprofit Email More Effective

By Joanne Fritz, About.com Guide

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Subject Line and Content Tips

Courtesy of Dan Zarrella/Click to Enlarge Image

We always want to know which subject lines work best in our emails. Zarrella found that these words were clicked most often: posts, jobs, survey, week's, e-newsletter, issue, digest, bulleting, and editions. (See the graph above for more.)
Did you realize that 80.8% of people now read their email on their smartphones? That is the insight from Zarella's extensive research. So, make sure your email looks good on mobile.
What about content? What content works best? Zarrella found that the more links you include in your email, the better the click through rate becomes, and the fewer unsubs that result. Use lots of links. Try linking in a variety of ways. Give the reader lots of opportunities to click through to your offer or content.

Joanne Fritz
Nonprofit Charitable Orgs Guide