Katya Andresen, author of the provocative book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, says that reporters ask three questions when they evaluate a "pitch.":
- Why now?
- Why is this news?
- Who cares?
Usually when a nonprofit approaches a reporter, the story probably is not breaking news, and may not appear relevant and newsworthy at first blush. Andresen suggests the following tactics to overcome our stories' shortcomings and to make them appealing to a reporter.
