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How to Promote Your Nonprofit

Put Your Cause On the Map


Promoting a nonprofit is similar to promoting any business, but somehow it feels a whole lot better. Do it well, do it professionally, and the public and media will love you.

Promotion can be divided into five categories ranging from marketing to branding to online promotion. Browse the categories for ideas that will help you right now, whether you are just starting out or are a pro.

The Many Faces of Marketing


So, why are there so many types of nonprofit marketing? There are cause marketing, social marketing, and online marketing. They are all similar so internalize a few basic principles and go to work.

Make a Mark through Branding

Bull's Eye Target
Joe Waters

If you thought branding was only for businesses, think again. Some of the great, iconic brands of our lifetimes have been nonprofit brands. Think the Red Cross, the March of Dimes, the Salvation Army. You can build a brand as well by starting with the essence of your mission and organizational culture.

Get Online or Get Left Behind

Social Media
Getty Images

There are more ways to promote your nonprofit online than just sending some emails. Learn how to make your website dynamic, how to tap the power of social media, and how people of all ages are changing the ways they interact with and donate to their causes.

Media Relations Still Matter

Good media relations are at the heart of any effective promotional effort. Learn how to use those media contacts to your benefit, whether you are promoting the annual fundraising event or defending your organization in a crisis.

Fundraising and Marketing Go Together

Getty Images

Your organization's fundraising efforts need to be promoted, just as much as the good deeds that it does. In fact, fundraising, public relations, and marketing all work together.

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