How to Promote Your Nonprofit

Promoting a nonprofit is similar to promoting any business, but somehow it feels a whole lot better. Do it well, do it professionally, and the public and media will love you.

We've divided promotion into five categories ranging from marketing to branding to online. Browse the categories for ideas that will help you right now, whether you are just starting out or are a pro.

Promoting Your Nonprofit Through Marketing

So, why are there so many types of nonprofit marketing? There are "cause marketing," social marketing," and "online marketing." They are all similar so internalize a few basic principles and go to work.

Promoting Your Nonprofit Through Branding

If you thought branding was only for businesses, think again. Some of the great, iconic brands of our lifetimes have been nonprofit brands. Think the Red Cross, the March of Dimes, the Salvation Army. You can build a brand as well by getting at the essence of your mission and organization.

Promoting Your Nonprofit Online

There are more ways to promote your nonprofit online than just sending some emails. Learn how to make your website dynamic, how to tap the power of social media, and how people of all ages are changing the ways they interact with and donate to their causes.

Promoting Your Nonprofit with Great Media Relations

Good media relations are at the heart of any effective promotional effort. Learn how to use those media contacts to your benefit, whether you are promoting the annual fundraising event or defending your organization in a crisis.

Promoting Your Nonprofit's Fundraising

Your organization's fundraising efforts need to be promoted, just as much as the good deeds that it does. In fact, fundraising and public relations go hand-in-hand, although at times pros on both sides tend to forget to work together. Don't let that happen.

Joanne Fritz
Nonprofit Charitable Orgs Guide