Nonprofit Websites

How can you best optimize your donor landing page? See these tips from a study of what actually works.

Jakob Nielsen, a web page usability expert, has found that bad nonprofit web sites result in fewer online donations.

That wealthy donors are quite active online is the conclusion of an excellent study by Convio and others that explores the "wired" lives of wealthy donors, and how nonprofits are either capitalizing on the wired behaviors of their donors, or are missing the boat.

These donors generally prefer giving online and find that charity websites and other online communications usually fulfill their expectations but rarely exceed them.