Promoting Your Nonprofit Online

Online fundraising is now a must for all nonprofits. You will not raise the most money with an online effort but it is clear that fundraising online is the wave of the future.

You may not win a charitable contest, but participating can lift your online presence and teach you a lot about using social media effectively.

Media relations in the world of Web 2.0 have changed dramatically. While it is still important to keep in touch with the so-called "main stream media," especially your local reporters, that is no longer sufficient.

Are you wondering what, beyond just basic information, you can put on your website? Check out these ideas and examples from real nonprofits.

Jakob Nielsen, a web page usability expert, has found that bad nonprofit web sites result in fewer online donations.

Don't think for a moment that the fragmentation of the media landscape means that you can ignore media outreach for your nonprofit. You have to be more diligent than ever about your website newsroom basics in order to attract the media. Make it easy, or risk turning off all those reporters, bloggers and other content providers who might mention...

Your donors and volunteers are aging. Learn how to design a website that will keep those mature readers coming back.

Not even the smallest nonprofit can avoid having a website. That is simply how people will find you. Avoid these problems to make sure yours is effective

The fact is that many people who come to your site for the first time know nothing about you. Make sure you have everything there that a newcomer would want to know about.

Does an email thank you for an online donation differ from a thank you letter you might mail to a donor? Here is a sample of a good email message to an online donor.

How Do Journalists Prefer to Receive Your Nonprofit Press Release?

Are you at a loss about what to write about on your nonprofit blog? Think about how you can curate content instead.

Are you running to catch up with social media? Wondering how to use mobile to raise funds? Looking for Twitter inspiration? Use our tips to invent, catch up, or improve your nonprofit social media program.

Promoting a nonprofit is similar to promoting any business but somehow it feels a whole lot better. Do it well, do it professionally, and the public and media will love you. We've divided promotion into five categories ranging from marketing to branding to online. Browse the categories for ideas that will help you right now whether you are...

Branding isn't just about logos and pretty graphics. It's about using social media to be engaging, inviting, the best in your sphere, and knowing what your supporters want and need.

Just how effective is your nonprofit's online marketing? Yes, you might have a website, but does it go beyond just the basic information about your organization? Use this guide to get to the next level.

Word-of-mouth is the original "viral" marketing. When you are Twittering and Facebooking, don't forget to make it possible for your supporters to spread the word about your organization by talking (voice to ear) to their friends.