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Checklist of Content Every Nonprofit Needs to Have on Its Website

Website Content You Need

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Checklist of Content Every Nonprofit Needs to Have on Its Website

Robin Jareaux/Getty Images

Everyone says that good content is a must-have on your nonprofit website. But what content is most important?

In Internet Management for Nonprofits (Wiley 2010), a wonderful collection of essays, Allan Pressel provides a list of content that one would likely want to see on a nonprofit website. The fact is that many people who come to your site for the first time know nothing about you. Make sure you have everything there that a newcomer would want to know about. Here is the list. Which items does your website have?

  • Home page
  • Mission Statement
  • Services and programs
  • Goals
  • What's new
  • Accomplishments
  • Brief history
  • Issues or causes
  • Message from executive director
  • Press Releases
  • Past and future events
  • Urgent action alerts
  • Testimonials
  • Photo album
  • Endorsements or awards
  • Donor hall of fame
  • Privacy and security policy
  • Annual report
  • IRS Form 990
  • Documents to download
  • How your organization can help
  • Frequently asked questions
  • Links
  • Staff list and bios
  • Board list and bios
  • Contact information
  • How to donate

There is, of course, an endless list of possibilities for your website, but this list is a good start. Make sure you have most of these items.

Related:

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