Everyone says that good content is a must-have on your nonprofit website. But what content is most important?
In Internet Management for Nonprofits (Wiley 2010), a wonderful collection of essays, Allan Pressel provides a list of content that one would likely want to see on a nonprofit website. The fact is that many people who come to your site for the first time know nothing about you. Make sure you have everything there that a newcomer would want to know about. Here is the list. Which items does your website have?
- Home page
- Mission Statement
- Services and programs
- Goals
- What's new
- Accomplishments
- Brief history
- Issues or causes
- Message from executive director
- Press Releases
- Past and future events
- Urgent action alerts
- Testimonials
- Photo album
- Endorsements or awards
- Donor hall of fame
- Privacy and security policy
- Annual report
- IRS Form 990
- Documents to download
- How your organization can help
- Frequently asked questions
- Links
- Staff list and bios
- Board list and bios
- Contact information
- How to donate
There is, of course, an endless list of possibilities for your website, but this list is a good start. Make sure you have most of these items.
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