Online Fundraising

Although still in its infancy, online fundraising is growing faster than any other segment of fundraising. It is especially attractive to younger donors.

Three factors motivate donors to give online: convenience, speed, and the ability to react quickly to some urgent need.

There are new rules governing online fundraising.

If you're using multichannel fundraising, then think about thanking donors in a multichannel way too. Mailed thank you letters to online donors mean a lot.

Having a direct mail fundraising campaign or an email campaign isn't enough any more. Multichannel fundraising is not easy but it is necessary for success.

Would you like to reduce your fundraising costs, increase the lifetime value of your donors, while making it as easy as possible for your donors to give on a regular basis? It may seem too good to be true, but by creating a monthly giving program, you really can achieve all these benefits for your nonprofit.

Charity contests are becoming more accepted than ever. They are legitimate ways to raise money online. But there are best practices that your nonprofit should follow.

Here are two examples of peer-to-peer fundraising using a popular fundraising site.

Everyone is excited about online fundraising. It isn't easy but it can be effective and cost effective when done right.

Email, or online, fundraising is coming of age. In a world of instant news, email is now the medium to raise funds around the globe and almost instantly.

Today, almost every nonprofit has basic online marketing capabilities such as a Web site as well as the ability to take donations and send email. But, are those nonprofits making the most of their online capabilities?

By the weekend after the earthquake, the American Red Cross had raised more than $10 million for Haiti relief through its text-to-give campaign.

The Kiwanis International Foundation, Inc. entered the Chase Community Giving competition for nonprofits in late 2009. Kiwanis International won $25,000 in the contest, after receiving enough votes to place in the top 100 charities.

Want straight up advice about people-to-people fundraising? Check these tips from author Heather Mansfield.