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Planned Giving


Financial advisor
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Definition: Planned Giving is a set of ways a donor can leave money/assets to a nonprofit at his/her death; or a way to invest money so that the donor receives benefits during his/her life and then bequeaths the remaining funds to the nonprofit.

Planned Giving is a complex program of various financial instruments that can be adapted to each donor's needs.

Nonprofits usually enlist professional help in setting up their planned giving programs and hire staff educated in planned giving methods. However, even small nonprofits can set up simple bequest programs so that donors can designate their favorite cause as a beneficiary of in their wills.

Also Known As: gift planning deferred giving estate planning

Examples: "Planned Giving programs, when set up correctly, provide future income to the nonprofit."

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