1. Industry

Discuss in my forum

Should We Suggest Donation Levels?

By , About.com Guide

Question: Should We Suggest Donation Levels?
We are developing a new donor envelope and are internally debating whether or not it is more effective to list suggested donations. (Such as a range including $20, $50, $100, Other, etc) Do you know if this is more effective or less effective in raising funds?
Answer: Your question is a good one and, generally, it is accepted practice to include suggested gift amounts on your return envelope. The question is what amounts to use? Going too low might discourage a larger gift. On the other hand, if your constituents don't have deep pockets, a low amount can encourage anyone, whatever their means, to contribute. You know your donors, so you will have to decide what range of gifts to suggest.
  1. About.com
  2. Industry
  3. Nonprofit Charitable Orgs
  4. Fundraising
  5. FAQs - Fundraising
  6. Suggested Donation Levels - Should You Suggest Donation Levels? - How to Suggest Donor Levels

©2013 About.com. All rights reserved.