Should We Suggest Donation Levels?

Question: Should We Suggest Donation Levels?

We are developing a new donor envelope and are internally debating whether or not it is more effective to list suggested donations. (Such as a range including $20, $50, $100, Other, etc) Do you know if this is more effective or less effective in raising funds?

Answer: Your question is a good one and, generally, it is accepted practice to include suggested gift amounts on your return envelope. The question is what amounts to use? Going too low might discourage a larger gift. On the other hand, if your constituents don't have deep pockets, a low amount can encourage anyone, whatever their means, to contribute. You know your donors, so you will have to decide what range of gifts to suggest.