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Social Media or Web 2.0

It is a very different world these days for marketers and public relations professionals. Social media, or Web 2.0, has altered the landscape dramatically. Be up on it or get left behind.
Twitter Tips for Nonprofit Tweeple ... People
Why do people use Twitter? At first, it was a way to personally keep in touch with friends and family. But it has been quickly adopted by professionals of all kinds, as well as organizations and businesses. The nonprofit sector has become very busy on Twitter, as its potential for friend building, fundraising, and marketing has become apparent.
The Young Are Wired for Social Media: Is Your Nonprofit?
A good question that is floating around among nonprofit professionals is "How can nonprofits use social media?" I'm not sure what the answer is and probably few people so far really know. But we all need to get educated because the young are already there.
Social Media for Nonprofits: Don't Wait, Jump In
So, what are social media? The characteristic that most applies to social media is the ability to "upload." That is, individuals (formerly the audience) are now providing content by uploading information for all to see.
12 Tips for Nonprofits On Getting Started With Social Media

Sites such as MySpace and FaceBook could be a nonprofit's dream market - millions of users engaging in activities and all interconnected.

But just setting up shop and collecting "friends" will not necessarily result in donors and supporters. Sarah DiJulio and Marc Ruben co-authored a chapter in the book, People to People fundraising: Social Networking and Web 2.0 for Charities,, Wi…

Ten Resources That Will Help Your Nonprofit Use Social Media
Yep, social media (or Web 2.0) is everywhere these days, but it is not easy to get your arms around. For those of us not born to the Internet, here are some resources that help explain social media and suggest ways nonprofits can use it.
Mobile Giving - How to Make it Work for Your Nonprofit
Mobile giving, the act of donating to a cause through one’s cell phone, is the newest thing in philanthropy. Learn what it is and how you can make it work for your nonprofit.
Story-Telling for the Nonprofit: How to Dramatize Your Cause
We all know that story-telling is crucial to getting our nonprofit messages across to the public and supporters. In Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0, contributor Jonah Sachs elaborates on why story-telling is so crucial and how to do it effectively. His tips work especially well with youthful audiences but they also work with any age. Everyone responds to a story, well told.
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