Treyz is a a bold writer and thinker who has experienced the rewards and travails of both nonprofit work and entrepreneurship. But her gift through all of her work is the ability to guide novices through the intricacies of the new digital world.
In her guide to social media, Treyz addresses entrepreneurs who want to enhance their reputations, gain customers, and communicate to like-minded people.
It is not written specifically to a nonprofit audience (like her fundraising book), but it works beautifully anyway for all of us who work in, consult for, or, in any way, swim in nonprofit circles. The principles and techniques Treyz explores work for anyone trying to get a foothold in the world of Web 2.0, and whatever lies beyond.
Treyz covers it all...from why you should care, to how to get started with everything from building a website to blogging. From email marketing to how to master social networks such as LinkedIn and Twitter.
She also includes a ton of useful worksheets and checklists. I especially love her "30 Day Plans" for mastery of various tools and her "What if you only have 15 minutes a day?" suggestions for swift results.
I hit pay dirt with this book when I got to the chapter on commenting. That's because I'm a lousy commenter and had no plan for incorporating this important tactic into my work flow. I'm an intermittent commenter and pretty clueless when it comes to how to do it effectively.
Well, after reading Treyz, I have a plan. Here, in a nutshell, is what she suggests:
- Find important blogs in your niche that have many incoming links, so that your commenting will count for SEO purposes. Treyz suggests using SEOBook.com's toolbar for Firefox to do this.
- Track those blogs that you find with an RSS reader (Treyz suggests Netvibes).
- Comment on 3-10 blogs each night, putting your website URL under your name at the bottom of each comment.
- Pick your blog posts to comment on carefully. Read the post thoroughly, respond thoughtfully in 1-3 paragraphs. Don't be afraid to disagree, but be courteous and avoid drama.
- Leave a link. If you have an article or post that is relevant to what you're reading, link to it in your comment. Treyz includes several examples of worthy comments that you can use as models.
Why should you have a plan of action for commenting? Treyz points out that it will drive conversation to your site, entice people who are looking for more information about a problem, and it shows people that you think deeply about the subject. It is a sure fire way to build your reputation as a leader in your field.
That's Treyz for you - concrete, specific, and action oriented. If that is what you're looking for, then this book could be a great asset.
I have only one caveat, and that is that any book on social media will be out of date by the time you read it. The field just moves that fast. Nevertheless, most of the tips and techniques will still be useful, and the principles are enduring. Besides, reading this book will introduce you to Mazarine Treyz, and she is one of the people you'll want to follow so that you can keep up with Web 2.0.
Want another taste of Mazarine? Check out her guest article about email newsletters.