Joe Waters has become one of the most respected cause marketers in the field today. He has been a fixture in Boston where he performed cause marketing magic for a major hospital in partnership with an array of local and national nonprofits.
Most recently, Joe co-authored Cause Marketing for Dummies, which I call "cause marketing for the rest of us" in my review.
Joe also is the author of the blog, Selfish Giving, and founder of online cause marketing training program Six Figure Cause Marketing.
Articles by Joe at About.com:
