Not every thank-you letter has to be long and involved. What if your donor is loyal, giving on a recurring basis or responding frequently to your appeals? The letter that works well for the first-time giver might not be appropriate for a frequent and long-term donor. Try something short with a handwritten P.S. at the end or a postcard with a lively photo of something that has recently happened at your organization. Or send a handwritten note, or create a great post-donation landing page.
Here is an example of a brief thank-you letter that has that personal touch:
Dear Ms. Brown,
On behalf of everyone here at Therapeutic Riding for Children, thank you for your generous recent gift and for allowing us to direct your donation where the need is greatest. Your support truly makes a difference in the lives of the children and adults we serve.
The entire TRFC team wishes you and your family a very happy holiday season. Thanks for becoming a true "pardner" in our success!
[Hand written P.S.] Thanks, Joanne! I enjoyed seeing you at the Saddles and Spurs event back in November. That was a good time! Liz
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