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Beyond Formulas: Thanking Donors and Volunteers

By , About.com Guide

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Charity: Water Mashes Up Old Forms to Create an Emailed Infographic
Charity: water messaging breaks all the old formulas charity: water/Click and then click again to see image full size

This infographic that I received by email is a good example of the visual goodies that charity: water lavishes on its followers. It combines email messaging with an annual report, the infographic form, and a dose of newsletter design to create an eye-catching and effective end-of-year thank you. The forward looking design, sharp text, and photo eye-candy are hallmarks of this charity's mastery of new media.

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