From the article: 7 Easy Ways to Promote Your Nonprofit Facebook Page
Does your nonprofit have a Facebook page? Share your tips for promoting that page. Share Your Tip
Consider holding a sweepstakes
- In my consultations with my clients about Facebook (as it relates to their benefit auction), they often need a way to jumpstart the page. “We don’t have any fans,” they bemoan. Why not consider holding a sweepstakes? Drum up a little drama around your Facebook presence. Your prize can be something small. Maybe it’s an extra branded mousepad you have sitting around. Or a squeeze toy. Or a T-shirt, if you’ve got one. If you have a bunch of something small, you could give many people the chance to win. “Every 10th fan will receive a coffee cup.” That would be fun!
- I saw this great case study: Facebook Case Study: From 517 to 33,000 fans in two weeks http://www.marketingexperiments.com/blog/research-topics/facebook.html